Design Project #2: Process Poster


DESIGN BRIEF:

Using the same object from Design Project #1, the objective for this project is to show the process/functionality of that object. There will also be a call to action included, such as a logo or website. Things to consider are motion, transparency, speed trails, bold colors, dynamic background etc. The poster will be tabloid size (11x17).

VISUAL RESEARCH:
















































































CONCEPT ROUGHS:

























PRELIMINARY DIGITAL COMP:

















CHANGES MADE:

After our in-class critique, I decided to move the left wheel off to the left to create more room for the shoe and pedaling process to be depicted. I added more instances of the moving shoe to make the motion seem more fluid, and decreased the differences in transparency. In the first poster, the transparency ranges from 90% to 20%. In this second one, they all hang around the mid 50%. I added a border to contain the motion, creating some agitated build-up in the space. I also shrunk down the pedal for visual accuracy.

TIGHT DIGITAL COMP: