HISTORICAL EXAMPLE:
Josef Muller-Brockmann (1957)
CONTEMPORARY EXAMPLE:
Designed for the Pratt Environmental Coalition (2013)
It's easy to tell by even just a quick glance that this 2013 Pratt Institute poster was influenced by the international style. This conclusion is made by looking at the use of clear, sans-serif type, limited typefaces and the way information is organized. You can see that this designer was influenced by Brockmann specifically by their use of an underlying grid and the way they group information. By sticking to a grid, the designer is able to present a lot of information in a clear, organized and uncluttered way. I was really impressed with the way this designer was able to employ the principles of the international style while still having the poster look like it belongs in this decade.
